Natalia Wodecki

Senior Marketing Communications Executive San Francisco, CA

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I was born in Warsaw, Poland and my parents immigrated to the United States when I was two years old. We settled in Rockford, Illinois where I grew up with good Midwestern values.

I attended the University of Illinois at Champaign-Urbana getting my Bachelor's and Master's degrees in Advertising, graduating with high honors, receiving the Jules and Jody Becker Scholarship.

During that time I was the first Advertising student to forge the way for study abroad in the College of Media. I worked with my department to gain approvals to study Art and French at the Marchutz School of Fine Art in Aix-en-Provence, France.

After college, I was recruited by Manning Selvage & Lee (MS&L), a Publicis public relations agency where I started my career in communications specializing in consumer goods like Charmin and Jimmy Dean.

After three years in the Windy City, I acted on my California dreams and headed West to San Francisco where I've been ever since.

Here, I've established my career in high-tech communications, working for some of the fastest growing tech companies today. In my free time, I do yoga, get outside as often as possible, and work on my puns.

Experience

Global PR Lead

Zscaler

Global PR lead for the world's largest security cloud responsible for managing global corporate, product, and technology communications, also taking part in executive communications working closely with the CEO, CISOs and extended executive leadership.

Senior Director of Global Communications

OneLogin

Global corporate communications lead serving both internal and external capacities for the leading cybersecurity identity access management SaaS solution. Responsible for public relations, analyst relations, corporate communications, social, crisis, and internal communications including town halls. People manager working cross-functionally with executive leadership C-Suite.

Corporate Communications

Zendesk

Developed strategic communications for product launches, feature updates, partner/customer marketing, and international outreach. Helped Zendesk’s 114,000+ customers and partners be successful storytellers by uncovering interesting media angles. Collaborated with general managers, sales, and marketing to tell compelling stories using creative mix of communications platforms and channels for maximum impact.

Director of Internal Communications

Salesforce

Head of internal communications for the Human Resources division reaching 19K+ global employees. Led major global internal campaigns delivering key messaging, FAQs, and talk tracks. Deployed 500K emails per quarter using Salesforce Marketing Cloud technology, optimizing for best CTR and OR. Partnered with Design on creative assets extending across all communications vehicles and platforms including email, direct mail, Chatter, digital screens, social media, event branding, web, and intranet banners.

Vice President of Communications

United Business Media

Promoted through the ranks, landing as Vice President of Communications charged to steer internal and external communication strategy for UBM’s Media and $200M Event businesses. Led North American marketing communications for London-based headquarters ensuring brand consistency and best practice across global communications, PR, sales, and marketing groups. Worked with top tier Silicon Valley personalities and influencers including Al Gore, Lance Armstrong, Mark Zuckerberg, Vint Cerf, John Battelle, and Tim O’Reilly on PR for the Web 2.0 series of global events. Developed expertise in high-tech communications, creating compelling narratives that spoke to both technical and non-technical audiences.

Education

University of Illinois

Master’s degree in Advertising

Recipient of the Jules and Jody Becker Scholarship for academic achievement. Worked as a teaching assistant for creative advertising courses to Professor Peter Sheldon.

University of Illinois

Bachelor’s degree in Advertising

Marchutz School of Fine Art

Studied fine art and French for a semester abroad.

Exhibitions

2014

Art exhibit, 3 Pokolenia, Klub Kultury - Warsaw, Poland (I showed my oil paintings alongside my grandfather and mother at a fine arts gallery in Warsaw, Poland.)

Skills

Public Relations Internal Communications Media Relations Strategy Editing Media Coaching Product Launches Social Media Awards Employee Engagement Events Event Marketing Corporate Communications Networking Tradeshows Messaging International Business International Markets Global Strategy and Planning