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Full name
Natalia Wodecki
Title
Global IMC Executive · AI & Tech · Fine Art
Location
Warsaw, Poland
Blurb
Global IMC executive. 25+ years in AI, tech & B2B SaaS. Fine artist. Warsaw-based. Open to Europe & the US.
Biography
There are communicators who understand technology. There are executives who understand global markets. And there are artists who understand the human story behind every brand. Natalia Wodecki is all three.
With over 25 years of experience building Integrated Marketing Communications (IMC) programs for the world's most innovative technology companies, Natalia is a rare executive who operates fluidly across the full communications spectrum — from board-level strategy to editorial execution, from Silicon Valley to Warsaw, from a global press launch to a fine art atelier.
She has shaped the narratives of companies defining the AI era: Zscaler (the world's largest cloud security platform), OneLogin, Zendesk, Salesforce, and Informa PLC. Her expertise spans AI & enterprise tech, cybersecurity, B2B SaaS, cloud, data, and digital transformation — markets where she has consistently delivered media, analyst, and executive communications programs that move markets and build brand equity.
Natalia's IMC command covers the full spectrum: global corporate PR, media and analyst relations, executive and CEO communications, internal communications and employer branding, crisis communications, content strategy, social media, and international/global outreach. She has led communications functions across North America, EMEA, and APAC, working directly with C-suite leaders including CEOs, CISOs, and boards of directors.
Born in Warsaw, educated in the United States, Natalia holds a Master's degree in Advertising (with high honors) from the University of Illinois at Champaign-Urbana, and studied fine art and French at the Marchutz School of Fine Art in Aix-en-Provence, France — where her identity as both a communicator and artist took root. She began her career at Manning Selvage & Lee (MS&L Publicis) in Chicago before spending nearly two decades in San Francisco's tech ecosystem.
Today, Natalia is based in Warsaw, Poland — at the center of a rapidly emerging European tech scene — while remaining deeply connected to her networks in the United States. She is available for IMC leadership, communications consulting, and executive advisory engagements in Europe and globally, with a particular affinity for Paris, Amsterdam, London, Warsaw, New York, and Brooklyn.
As a fine artist, her figurative drawings and oil paintings — rooted in classical European technique — have been exhibited in Warsaw alongside her mother and grandfather. Her dual identity as executive and artist is not a contradiction; it is her competitive edge: the discipline of craft, the precision of observation, and the courage to tell a true story.
Experience
Global Head of Integrated Communications
Zscaler
Led integrated global communications strategy for the world's largest cloud security company across corporate PR, product communications, technology narratives, analyst relations, and executive visibility. Developed and executed programs spanning media relations, thought leadership, social media, internal communications, and crisis response. Worked directly with the CEO, CISOs, and C-suite to develop executive messaging and speaking platforms. Managed global communications teams across North America, EMEA, and APAC.
Senior Director of Global Communications
OneLogin
Led fully integrated communications function serving both internal and external audiences for a leading cybersecurity SaaS company. Owned the full IMC portfolio: public relations, analyst relations, corporate communications, content strategy, social media, crisis communications, and internal communications including global town halls. People manager working cross-functionally with the C-suite and executive leadership team. Built and scaled the communications program to drive brand awareness, media coverage, and employee engagement globally.
Senior Communications Manager, Product & Customer Marketing
Zendesk
Developed and executed multi-channel integrated communications programs for product launches, feature updates, partner marketing, and international outreach at a global SaaS leader. Created content strategies and compelling narratives to support 114,000+ customers and partners. Collaborated with general managers, sales, and marketing to drive coverage across top-tier technology, business, and vertical media. Applied creative mix of communications platforms and channels for maximum reach and impact.
Director of Internal Communications
Salesforce
Led internal communications and employer branding strategy for the HR division at one of the world's most recognizable enterprise software companies, reaching 19,000+ global employees. Developed and executed major integrated campaigns delivering executive messaging, change communications, and culture initiatives. Deployed 500K emails per quarter using Salesforce Marketing Cloud, optimizing for best-in-class CTR and open rates. Partnered with Design to extend communications across email, digital screens, Chatter, social media, event branding, web, and intranet.
Vice President of Communications
United Business Media
Promoted through the ranks, landing as Vice President of Communications charged to steer internal and external communication strategy for UBM’s Media and $200M Event businesses. Led North American marketing communications for London-based headquarters ensuring brand consistency and best practice across global communications, PR, sales, and marketing groups. Worked with top tier Silicon Valley personalities and influencers including Al Gore, Lance Armstrong, Mark Zuckerberg, Vint Cerf, John Battelle, and Tim O’Reilly on PR for the Web 2.0 series of global events. Developed expertise in high-tech communications, creating compelling narratives that spoke to both technical and non-technical audiences.
Education
Master’s degree in Advertising
University of Illinois
Recipient of the Jules and Jody Becker Scholarship for academic achievement. Worked as a teaching assistant for creative advertising courses to Professor Peter Sheldon.
Bachelor’s degree in Advertising
University of Illinois
Marchutz School of Fine Art
Studied fine art and French for a semester abroad.
Exhibitions
| 2014 | 3 Pokolenia (Art exhibit), Klub Kultury, Warsaw, Poland
I showed my oil paintings alongside my grandfather and mother at a fine arts gallery in Warsaw, Poland. |
Specialties
AI & Technology Marketing Communications, Global IMC Strategy & Execution, B2B SaaS & Enterprise Tech Narratives, CEO & Executive Communications, Cybersecurity & Cloud PR, Fine Art, Portraiture & Figure Drawing, Europe & US Cross-Market Communications
Skills
Public Relations, Internal Communications, Media Relations, Strategy, Editing, Media Coaching, Product Launches, Social Media, Awards, Employee Engagement, Events, Event Marketing, Corporate Communications, Networking, Tradeshows, Messaging, International Business, International Markets, Global Strategy and Planning, Analyst Relations, Executive Communications, Crisis Communications, Brand Strategy, Employer Branding, Content Strategy, AI Marketing Communications, Fine Art & Portraiture, Enterprise Technology PR, B2B SaaS Communications, Cybersecurity PR, AI Narrative Strategy