Publicity: The New Zendesk

The New Zendesk rebrand and new product offerings

Social media campaign

The New Zendesk launch party

The New Zendesk launch party staging

Description

Zendesk moved from a single product to a family of products complete with new logo and website.
I was lead liaison on localizing the story in international markets, preparing all materials, project briefs, and spokespeople.

The communications team was in charge of planning the big-budget launch event, driving strategy around the launch, story tiering, media relations, event planning, developing messaging, and positioning.

Role

Communications

For

Zendesk

Date

October 2016

Type

PR